CAMPAIGNS · 2022 · GOVERNOR'S RACE
Chen for Governor: a bilingual campaign site & volunteer portal
[ CHEN FOR GOVERNOR — HERO SCREENSHOT ]
THE BRIEF
CLIENT — Chen for Governor
SERVICES — Web, Organizing, Brand
TIMELINE — 10 months
TEAM — 4 people
A governor's race in a majority-bilingual state needed a campaign site and volunteer program that treated both languages as first-class.
We built the campaign site and volunteer portal bilingual from the first commit — parallel content workflows, language-aware volunteer matching, and a design system that held up in both scripts.
The bilingual volunteer program became the campaign's signature: sign-ups split almost evenly across languages, and shift attendance held through the final weekend.
2
LANGUAGES AT PARITY
18k
VOLUNTEER SIGN-UPS
$4.6M
RAISED ONLINE
0.6s
MEDIAN LOAD TIME
[ BILINGUAL HOME PAGE — SCREENSHOT ]
[ VOLUNTEER PORTAL — SCREENSHOT ]
THE STACK
Next.jsTypeScriptTailwindPostgresTwilio
“For the first time our volunteers saw a campaign speak to them in their own language — not as an afterthought, but by design.”
— VOLUNTEER DIRECTOR, CHEN FOR GOVERNOR