ORGANIZING · 2025 · NATIONAL UNION
Frontline Workers United: digital organizing for 240k members
[ FRONTLINE WORKERS UNITED — HERO SCREENSHOT ]
THE BRIEF
CLIENT — Frontline Workers United
SERVICES — Web, Organizing, CRM
TIMELINE — 11 months
TEAM — 5 people
A national union with 240k members needed organizing tools that met workers where they were — on their phones, between shifts.
We shipped a member portal with shift-friendly onboarding, distributed phone and text banking, event RSVP, and a CRM integration that kept every local's list clean and activated without a data team.
Within two cycles of contract fights, the portal had become the union's default organizing surface — actions launched in minutes, not meetings.
240k
MEMBERS ONBOARDED
38k
NEW VOLUNTEER SIGN-UPS
3.5x
ACTION RATE LIFT
52
LOCALS LAUNCHED
[ MEMBER PORTAL — SCREENSHOT ]
[ TEXT BANK — SCREENSHOT ]
THE STACK
Next.jsTypeScriptTailwindPostgresTwilio
“Our locals used to wait weeks for a list pull. Now a steward can launch an action from the break room.”
— ORGANIZING DIRECTOR, FRONTLINE WORKERS UNITED