FUNDRAISING · 2023 · STATEWIDE COALITION
Housing Now Coalition: a statewide petition & pledge platform
[ HOUSING NOW COALITION — HERO SCREENSHOT ]
THE BRIEF
CLIENT — Housing Now Coalition
SERVICES — Web, Fundraising, Advocacy
TIMELINE — 7 months
TEAM — 4 people
A statewide housing coalition needed to turn petition energy into pledged dollars and repeat action — on a deadline set by the legislature.
We built a petition and pledge platform that chained the two together: sign the petition, pledge to the fight, and get routed into the next action — with recurring giving offered at the moment of peak conviction.
The platform carried the coalition through a full legislative session, converting one-time signers into a durable base of small-dollar sustainers across fourteen cities.
310k
PETITION SIGNATURES
$2.1M
PLEDGED TO THE FIGHT
+34%
PLEDGE CONVERSION
14
CITIES ACTIVATED
[ PETITION FLOW — SCREENSHOT ]
[ PLEDGE DASHBOARD — SCREENSHOT ]
THE STACK
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“The only vendor we've worked with who understands a filing deadline is not a suggestion.”
— M. LINDQVIST, EXEC DIRECTOR