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FUNDRAISING · 2024 · NATIONAL PAC

People First PAC: donation infrastructure at national scale

[ PEOPLE FIRST PAC — HERO SCREENSHOT ]
THE BRIEF
CLIENT — People First PAC
SERVICES — Fundraising, Web, Data
TIMELINE — 12 months
TEAM — 5 people

A national PAC moving money to hundreds of races needed donation infrastructure that never blinked — on any night, for any candidate.

We built a multi-race donation platform: one checkout, hundreds of destinations, with one-click recurring giving, split-gift asks, and compliance flows baked in from the first commit.

Through two peak fundraising nights the platform processed record volume without dropping a gift, and the recurring program became the PAC's steadiest revenue line.

$62M
PROCESSED ONLINE
410
RACES SUPPORTED
+29%
RECURRING OPT-IN LIFT
99.99%
CHECKOUT UPTIME
[ SPLIT-GIFT CHECKOUT — SCREENSHOT ]
[ COMPLIANCE DASHBOARD — SCREENSHOT ]
THE STACK
Next.jsTypeScriptActBlue APIPostgresVercel Edge

On our biggest night of the cycle the platform did not so much as hiccup. That is the whole job, and they nailed it.

— FINANCE DIRECTOR, PEOPLE FIRST PAC
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