FUNDRAISING · 2024 · NATIONAL PAC
People First PAC: donation infrastructure at national scale
[ PEOPLE FIRST PAC — HERO SCREENSHOT ]
THE BRIEF
CLIENT — People First PAC
SERVICES — Fundraising, Web, Data
TIMELINE — 12 months
TEAM — 5 people
A national PAC moving money to hundreds of races needed donation infrastructure that never blinked — on any night, for any candidate.
We built a multi-race donation platform: one checkout, hundreds of destinations, with one-click recurring giving, split-gift asks, and compliance flows baked in from the first commit.
Through two peak fundraising nights the platform processed record volume without dropping a gift, and the recurring program became the PAC's steadiest revenue line.
$62M
PROCESSED ONLINE
410
RACES SUPPORTED
+29%
RECURRING OPT-IN LIFT
99.99%
CHECKOUT UPTIME
[ SPLIT-GIFT CHECKOUT — SCREENSHOT ]
[ COMPLIANCE DASHBOARD — SCREENSHOT ]
THE STACK
Next.jsTypeScriptActBlue APIPostgresVercel Edge
“On our biggest night of the cycle the platform did not so much as hiccup. That is the whole job, and they nailed it.”
— FINANCE DIRECTOR, PEOPLE FIRST PAC