ADVOCACY · 2025 · BALLOT INITIATIVE
Yes on Prop 12: a ballot initiative hub with live vote tracking
[ YES ON PROP 12 — HERO SCREENSHOT ]
THE BRIEF
CLIENT — Yes on Prop 12
SERVICES — Web, Advocacy, Data
TIMELINE — 9 months
TEAM — 4 people
A statewide ballot initiative needed one place to explain the measure, collect pledges, and show the count moving in real time.
We built a single campaign hub: plain-language explainers on the measure, a pledge-to-vote flow tuned for mobile, and a live results tracker wired straight to the county feeds so supporters watched the count come in together.
On election night the tracker became the state's unofficial scoreboard, and the pledge list became the backbone of the final-week turnout program.
58%
YES VOTE
310k
PLEDGES TO VOTE
2.4M
TRACKER PAGE VIEWS
0.5s
MEDIAN LOAD TIME
[ VOTE TRACKER — SCREENSHOT ]
[ PLEDGE FLOW — SCREENSHOT ]
THE STACK
Next.jsTypeScriptTailwindPostgresVercel Edge
“The tracker turned a ballot measure into a spectator sport. Our volunteers refreshed it all night — and so did the press.”
— CAMPAIGN DIRECTOR, YES ON PROP 12